
While Jack Shafer gives the story the rod from a journalistic perspective, I'll issue my one and only piling-on: which is my general dismay at the way both market researchers and consultancies (like Jupiter, the issuer of the data) and the NYT are able to take the data-rich markets and behaviors of the web and gin up sensationalist stories that don't really add up to much. Do I have lots of evidence of this happening? No, not right now. Does it irk me, nonetheless? Yes.